In what was once Frankfurt's oldest private bank, Massif Central has become a place that packs a punch. From my perspective, it's a place that cannot be described, but must be experienced. Here, among other things, gastronomic offerings, concept stores, a bicycle workshop, cultural offerings, offices, and other meeting places in the private and professional context are united under one roof.

The whole thing came into being during the Corona pandemic. While others didn’t know what to do with empty office spaces, Florian, together with his business partner, rented 8,000 m2 in the center of Frankfurt. In Frankfurt, they were given a maximum of half a year. Today, they are already in their fourth year and are profitable.

According to his own statement, Florian does everything that he enjoys. And that’s quite a lot. In addition to his role in Massif Central, he is a music manager, paints alpine passes together with the Cycling Ultras every year during the Tour de France, initiates art and fashion projects, or is planning a new project in Patagonia with Massif Central, at the other end of the world. So we had plenty to talk about.

👉Absolutely recommended listening for anyone involved with existing properties or urban space development. 

We also answer the following questions:

  • What role did "New Work" play in the development of Massif Central?

  • How can new life be breathed into existing properties?

  • And what is the future role of city centers?

 Worth listening in 🎧

Here’s to the seventeenth episode👇